How to impress the peeps during Amsterdam International Fashion Week? Simple, make a quick phone call to the Japanese Rampuya factory. Ask them to hand-dye 50 pairs of Chuck Taylor in natural indigo. Make a corner of must-have item of the year in your store. Sell those timeless youthful looking pairs and don’t forget to mention that every shoe has a unique signature. Et voilà, that’s what the Dutch denim boutique Tenue de Nîmes did!