Twentynine Palms in the Mojave Desert, home to the Chemeheuvi Native Americans, has been a wonderful escape from the L.A. hectic city life for years. Now, the city is playing the lead in the newest Closed Denim’s S/S 2012 campaign. The movie only depicts creative individuals instead of real models such as Ry Cuming, in keeping with their earlier campaigns. Playing with the luminous daylight, Maya Villiger, a Swiss-born photographer, creates a stunning nearly sacred atmosphere. It’s almost like she’s telling us a secret. Promise, we’ll keep it.