In a time when it’s normal to put billions of dollars in overproduced campaign visuals, it’s difficult to stand out. Keeping it simple is Yigal Azrouël’s minimalist answer. Directed by videographer Jennifer Campbell, the refreshingly simple video shows Yigal Azrouël’s Spring 2012 lookbook in a unique stop-motion film format. Not models but torn paper clippings play the lead. Minimalism at its best and Label Loves it.